Kirsti toscani
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Oliviero Toscani
Italian photographer (1942–2025)
Oliviero Toscani | |
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Toscani in 2007 | |
| Born | Oliviero Toscani (1942-02-28)28 February 1942 Milan, Italy |
| Died | 13 January 2025(2025-01-13) (aged 82) Cecina, Italy |
| Occupation | Photographer |
| Height | 1.82 m (6 ft 0 in) |
| Spouse | Kirsti Toscani |
| Children | 3 |
Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer,[1] best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000.[2][3]
Early life and career
Toscani was born in Milan, and took up photography following in the footsteps of his father, Fedele Toscani, famous Italian photographer, founder with Vincenzo Carrese of the Publifoto photographic agency, then of his own photographic agency (Rotofoto), then photo reporter for the newspaper Corriere della Sera. After obtaining his diploma at the Kunstgewerbeschule Zürich, he started working with different magazines, including Elle, Vogue, L'Uomo Vogue and The Italian photographer Oliviero Toscani, whose advertising campaigns sparked fiery debate and have won numerous awards, died on Monday, prompting an outpouring of tributes from cultural figures from around the world. He was 82. Toscani’s provocative campaigns for the Benetton fashion house, where he served as artistic director for more than two decades, drew attention to issues ranging from racism to capital punishment and helped transform the company into a global brand. Among his most controversial adverts was one featuring his photograph of a nun and priest kissing, which was eventually banned in Italy, and another in which he used a picture of David Kirby, an Aids victim, on his death bed surrounded by family members. The latter prompted a boycott of the fashion company, though Kirkby’s family said the campaign raised awareness about the disease. “There were immediate repercussions for our name, sometimes with bitter controversies,” Luciano Benetton, a founder of the Benetton Oliviero Toscani Toscani in 2007 Oliviero Toscani Milan, Italy Cecina, Italy Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer.[1] He was known for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000.[2][3] Toscani was hospitalised on 10 January 2025 in Cecina, Italy for problems caused by amyloidosis.[4][5] He died three days later on 13 January, at the age of 82.[6][7]•
Oliviero Toscani, Italian photographer known for his provocative fashion campaigns, dies aged 82
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Oliviero Toscani
Born
(1942-02-28)28 February 1942Died 13 January 2025(2025-01-13) (aged 82) Occupation Photographer Height 1.82 m (6 ft 0 in) Spouse Kirsti Toscani Children 3 References
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