William arruda - youtube

William Arruda

William Arruda is a motivational speaker, author, entrepreneur, and a recognized leader in the field of personal branding. With over two decades of experience, he has been instrumental in evolving personal branding into a global industry. Arruda combines his corporate marketing background, a Master’s degree in Education, and a passion for human potential to help individuals enhance their professional value through personal branding.

William is the bestselling author of "Career Distinction" and "Ditch. Dare. Do!" along with his latest publication "Digital YOU," which extends his personal branding strategies into the digital realm. As the founder of Reach, the global leader in personal branding, Arruda has collaborated with top companies like American Express, BP, Coca Cola, Google, Gucci, Microsoft, and Target to develop impactful employee development programs. His innovative tools include 360Reach, a widely used personal branding survey, and he also leads the Reach Personal Branding Certification Program, which has certified numerous career and executive coach

Biography

William Arruda is a motivational speaker, trainer and the world’s leading authority on the topic of personal branding. He has been credited with turning the concept of personal branding into a global industry and has delivered keynotes and learning experiences for many of the world’s most revered brands, including, American Express, Google, Gucci, BP, LinkedIn, Nestlé and Microsoft. William is on a mission to banish conformity and embrace individuality – giving career-minded professionals the mandate to bring their unique, authentic selves to work. He was named by Global Gurus as the World's #1 Branding Expert in 2022 and 2023 and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ and The New York Times. He’s a senior contributor to Forbes, where his column has received over 10 million views.

William Arruda

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