Instagram bio ideas aesthetic

Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow.

Think about it: You find an interesting post on Instagram and then go to the profile to check out who the creator is. If their bio is completely blank (or lacks vital information), you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same. So a powerful Instagram marketing strategy wouldn’t be complete without a strong bio to support it.

What is an Instagram bio?

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

• Our Instagram handle
• Our brand name
• Bio descript
  •

  17 Instagram Bio Ideas to Make a Lasting Impression in 2025

  13 Tips for the Perfect Instagram Bio

  When done right, your Instagram bio can catapult your growth on the platform. Here are 13 ways to make those 150 characters count:

  1. Be Clear About What You Do

  2. Keep It Short & Sweet

  3. Include Relevant Keywords

  4. Use a Link in Bio Tool

  5. Show Your Personality

  6. Highlight New Milestones or Products

  7. Include a Call-to-action

  8. Add Your Contact Info

  9. Add Your Branded Hashtag

  10. Use Emojis Sparingly

  11. Use Instagram Stories Highlights

  12. Update Your Bio Regularly 

  13. Stay on Top of Instagram Updates

  #1: Be Clear About What You Do

  First things first: make sure it’s obvious what your account is about. 

  If someone stumbles upon your profile, they should know right away if your content is relevant to them, like the Indigenous beauty brand Cheekbone Beauty.

  Whether you’re a brand selling eco-friendly products or a personal trainer sharing workout routines, your bio should make that crystal clear.

  #2: Keep It Short & Sweet

  Brief, yet captivating is the gol

  •

  100 Instagram Bio Ideas to Stand Out in 2024

  If you want to stand out on Instagram, a strong bio will help you catch people’s attention. But how do you write a bio that makes people want to stop scrolling and find out more about you? 

  Table of Contents

  What is an Instagram Bio?

  An Instagram bio is a short piece of text on your Instagram profile page, used to tell people who you are and what your account is all about. If you’re hoping to grow your audience by attracting new followers, your bio is essentially an elevator pitch where you have a very brief opportunity to capture their attention and convince them that they want to see more content from you. 

  But here is the challenge; an Instagram bio is only 150 characters long, which is the exact length of this sentence, including spaces and punctuation. 

  That might not feel like enough room to convey the true depth and complexity of what you have to offer, but nobody wants to read long bios anyway, so it’s a good exercise in figuring out how to say more while saying less. 

  Other than your 150 character description, your Ins