Luisa spagnoli chocolate

LINO SPAGNOLI

In 1953, the company leadership was passed on to Lino Spagnoli, Mario’s son, who consolidated and increased the heritage entrusted to him, by highly focusing on innovation and expanding the sale network. Thanks to his ability to anticipate times and skills in promptly grasping the need for organisational, production and commercial changes, Lino Spagnoli was responsible for the progressive exploitation of all company’s potentials, lying the bases of the current corporate structure. He is attributed the great merit to diffuse an enterprise culture focused on strategy, marketing, distribution and financial management. Thanks to his ability to anticipate times and skills in promptly grasping the need for organisational, production and commercial changes, Lino Spagnoli was responsible for the progressive exploitation of all company’s potentials, lying the bases of the current corporate structure. He is attributed the great merit to diffuse an enterprise culture focused on strategy, marketing, distribution and financial management. Lino Spagnoli, in add

Luisa Spagnoli: fashion from the hearts of women 

La casa di moda Luisa Spagnoli è un marchio storico che esprime un’eleganza senza tempo attraverso l’abbigliamento femminile chic e suggerisce la risposta italiana a Chanel. Tuttavia, negli ultimi anni, il marchio ha attirato anche una clientela più giovane, compresa la Generazione Z.

Ci incontriamo con Nicoletta Spagnoli, direttore creativo, presidente e amministratore delegato dell’azienda a conduzione familiare di Perugia, una città medievale situata in cima a una collina scoscesa, vivace oggi come quando i maestri del Rinascimento la abbellirono 500 anni fa. Nicoletta ricorda la bisnonna Luisa Spagnoli, che ha fondato il marchio omonimo alla fine degli anni ’20, quando le donne non erano più sottoposte agli stretti corsetti.

Luisa è stata una delle prime imprenditrici in Italia, una vera innovatrice. Aveva grinta e grazia, una ricetta formidabile per le donne leader. “Luisa era appassionata, coraggiosa, determinata e gentile. Ha lasciato il segno con il suo spirito visionario”, spiega Nicoletta Spagnoli. “R

Luisa Spagnoli left her mark in the fashion world, but little do people know that she was the woman who invented the “Baci Perugina,” the famous little chocolate with the whole hazelnut surrounded by gianduia and wrapped in a short love poem. 

A favorite for Valentine’s Day, the “Bacio” or Kiss, is today one of the best-known Italian chocolates, eaten at any time of year all over the world. A woman, ahead of her time, Luisa Spagnoli’s struggles, and successes inspired and impacted women the world over, while at home helped Italy’s economy during and post WWI. 

Born in Perugia in 1877, this entrepreneur, businesswoman, wife, mother, and activist for working women, made her mark early, opening her first confectionery shop in downtown Perugia at the age of 18, carving out her place in a business world traditionally restricted to men.

After marrying Annibale Spagnoli and birthing a son, Mario, they acquired Corelli Confectionery, a sweets shop in the center of Perugia.

Leandro Corelli, the former owner, tutored Luisa in the art of chocolate-making, "Non sono caram

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