Kaoutar nihad biography

Authors

• Benyetho Kaoutar Mohammed First University
• Dinedine Nihad Ibn Zohr University
• Missaoui Khadija Mohammed First University
• Benyetho Yousra Mohammed First University
• Elkhamlichi Bouchra Mohammed First University

DOI:

https://doi.org/10.38157/bpr.v5i2.585

Keywords:

Strategic choice, Performance, SME exporters, Agri-food sector, Comparative study, Morocco

Abstract

Purpose This study aims to ascertain whether or not there is an ultimate strategy for improving the export performance of Moroccan SMEs operating in the agri-food sector.

Methods Performance is apprehended in this research by two variables (export performance and the evolution of export turnover). At the same time, strateg

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